Ayat Wholesale
A B2B wholesale ordering platform that takes a busy FMCG distributor's catalog online — built for repeat trade buyers.
Overview
Ayat Wholesale is a wholesale distributor of everyday FMCG and grocery products. Orders used to run through phone calls, WhatsApp messages and shared price lists — workable at a small scale, but slow, error-prone and impossible to grow on. They partnered with DevHive Studio to bring the whole business online with a modern, self-serve ordering platform.
We designed and built a wholesale e-commerce experience that lets trade customers browse a full catalog, filter by brand, category, price and rating, save products to a wishlist, and place and re-order in just a few taps — a faster, more professional buying experience for customers and far less manual order handling for the team.
What we delivered
The outcome
The platform gives Ayat Wholesale's trade customers a clear, self-serve way to order around the clock, and gives the team a far more organised, less manual process behind the scenes. Catalog updates, promotions and pricing are now managed in one place instead of scattered across chat threads — a professional foundation the business can keep growing on.
Why we built it
Wholesale runs on volume and repetition — the same buyers ordering the same lines, week after week. When all of that lives in phone calls and WhatsApp, every order needs a person to read it, price it, confirm stock and write it down. It's slow for the buyer, costly for the team, and the business hits a ceiling it can't push past.
The purpose of the platform was simple: turn a manual, message-based operation into a self-serve product that works while the team sleeps. Give trade buyers a real catalog they can search and filter, let them re-order in seconds, and give Ayat Wholesale a single, professional storefront that scales with the catalog instead of with headcount.
From message threads to a real product
Understand the buying flow
We mapped how trade customers actually order today — what they ask for, how often they re-stock, and where the manual back-and-forth slows everyone down.
Structure the catalog
We organised 80+ products into clear categories and brands, with price and rating data, so a large catalog stays searchable and easy to scan.
Design the storefront
A clean, on-brand dark interface with powerful filtering, wishlist and cart — designed mobile-first for buyers ordering on the move.
Build & ship
We engineered, tested and deployed the platform to production at ayatwholesale.xyz, with everything managed from one place.